16HR Longwear: Clinically proven to extend makeup wear up to 16 hours
Hydrating Formula: Hyaluronic acid-infused for ultra-comforting skin feel.
Instantly Blurs: Amino Acid and Silica Powders blur pores, fine lines and imperfections.
Comfortable Shine Control: 97% of users say this powder controls the look of shine on skin.**
Feels Breathable: 99% of users say this powder feels comfortable**
Cake-Free: 93% of users say this powder does not cake on skin**
Comfortable For All Skin Types, Including Dry Skin: 96% of users say this powder doesn’t leave skin feeling tight
Foolproof: Our artist-inspired “press & roll” technique ensures the perfect application every time
No Photo Flashback: Truly translucent formula leaves no photo flashback
Shades for Virtually All Skintones: 97% of users say this powder works well on their skintone**
Talc-Free
Does not clog pores. Dermatologist-tested. Non-comedogenic.
*Source: Circana/U.S. Prestige Beauty Total Department/Specialty, Makeup Form: Loose Powder and Pressed Powder Compact Combined, Makeup Dollar Sales, 12 Months Ending December 2023
**Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur